Reaching new audiences with digyorkshire.com e-lists
06 December 2012
Name: Marty Mills, Marketing Manager
Organisation: Music in the Round, one of the UK's leading promoters of chamber music.
&Co services used: Connect
When did you work with &Co: November 2012
What did you ask &Co to assist you with?
They provided us with a list of email addresses from digyorkshire.com for people interested in hearing about ‘classical music in Sheffield’.
What were you hoping to gain from their assistance?
We wanted to promote a £5 First Time Bookers offer to a potential new audience.
Why did you choose &Co:
We’ve worked with them before and found them to be accommodating to our needs plus we knew we could trust them to provide clean and verified data at a price we could afford.
What were the results like?
Our unique open rate was 23% and since sending out the promotional email we’ve seen a 36% increase in First Time Booker ticket sales.
How has this impacted on your organisation?
Working with &Co has given us the opportunity to reach a new audience in a cost effective way.