Making an impact

&Co’s Marketing Consultant, Lorraine Emmans, has been working with the North Lincolnshire Arts Forum to support the marketing of their first festival this summer. This workshop was the first of two training sessions with voluntary arts groups to provide insight in how to understand and reach the festivals’ target audiences.

We have a busy events and training schedule to ensure members and other arts organisations are receiving our support regularly.

13 venues have signed up to benchmark their audiences from March 2010 – April 2011 as part of &Co’s theatre benchmarking group ‘House Lights’. House Lights has been collating and analysing box office data from venues in the Yorkshire and Humber region since 2005. This year we welcome Georgian Theatre Royal in Richmond, North Yorkshire to the group for the first time.

The &Co Consult team had a busy month, working on 19 projects in total across the team. These projects ranged from research and analysis to marketing audits and audience development plans. All of these projects equipped arts and cultural organisations with the tools they need to engage with their audiences more effectively.

Several members of the team have been out and about celeb spotting this month but the greatest spot yet was Jamie Oliver at Leeds City Market!

We had a great turn out at our Annual Conference held on 10 March at Northern Ballet. There was a really great mix of people from a variety of roles and people came from far and wide. You can see the feedback here.