Making an impact
Impact stats - December 2011
Average ticket yield for House Lights venues
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 12 participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, see our House Lights brochure or contact contact our Associate Consultant, Susan Ingham, at susan@andco.uk.com.
Number of Arts Audiences: Insight reports produced
Arts Audiences: Insight reports can be used to inform marketing and audience development plans for arts organisations, museums, libraries, local authorities and other agencies working in the arts. AA:I reports are based on in-depth segmentation research that breaks down the English adult population in terms of their engagement with the arts. Please contact susan@andco.uk.com for further information.
Mapping and profiling delivered to clients outside Yorkshire
Mapping and profiling shows you where your audiences, visitors or users live and what sort of people they are. We can help organisations, wherever you are located in England, with audience mapping and profiling including:
- identifying where your audiences come from
- finding out the amount of different attenders coming from different areas
- market penetration in specific markets
- mapping patterns in audience, visitor or user profile engagement over time
- socio-demographic profiling
- identifying target markets
Please contact Associate Consultant susan@andco.uk.com to discuss your mapping and profiling needs.