Making an impact
Impact stats - 2012
Number of participants attending &Co Industry Briefing
22 arts and cultural professionals attended the Arts Audiences: Insight Toolkits Workshop on 22 February 2012. The Industry Briefing provided delegates with the opportunity to gain practical experience in testing out the new toolkits for Dinner and a Show and Family and Community Focused audience segments.
Number of tickets sold by House Lights venues in 2010-2011
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 14participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, contact our Research Consultant, Susan Ingham, at susan@andco.uk.com.
Touring schemes surveys
&Co and Cultivate have been contracted by Nottinghamshire County Council to survey audiences for the three rural touring schemes - Centre Stage, Village Ventures and Lincolnshire Rural and Community Touring schemes - covering Leicestershire, Lincolnshire and Nottinghamshire.
We are collecting ticket sales data, carrying out audience surveys and consulting with rural touring Promoters to deliver an analysis of the findings on:
- a socio-demographic profile of audiences
- attendance patterns and frequency of attendance at rural touring events
- feedback from audiences on their perceptions of and attitudes to rural touring schemes and events
- audience experience satisfaction ratings
To find out more about this research project or to find out how &Co can help you with your research and analysis needs, please contact Alison Edbury at alison@andco.uk.com or call 07753 815111.
No.of APRs produced for &Co clients since April 2011
Arts Council England commissioned CACI to create a system for the production of Area Profile Reports, to assist Arts Council England funded clients in marketing planning. These can cover drive-time or other defined areas, such as distance from a central point or a local authority boundary. The information used in the reports is derived from CACI, BMRB International’s Target Group Index and the 2001 Census of Population for England & Wales and for Scotland.
&Co can provide cultural clients with Area Profile Reports tailored to their individual needs. Contact Susan Ingham at susan@andco.uk.com for further information.
Venues engaged in ANLO quantitative survey conducted by &Co
&Co conducted the national quantitative evaluation survey for the Arts Council England funded scheme A Night Less Ordinary. The survey targeted people who booked A Night Less Ordinary tickets between the 11 of February 2009 (when the scheme began) up to the end of February 2011. 85 venues/consortia participated in all or some of the quarterly stages of the survey.
We're working with six Bradford galleries and museums sites
We are currently working with six of Bradford Museums & Galleries sites in supporing the evaluation of their youth and community engagement programmes.
For further information about &Co's evaluation and research services please contact Alison Edbury at alison@andco.uk.com or call 07753 815111.
New toolkits to support audience engagement
During the course of 2011, &Co, All About Audiences and Audiences North East worked together with Arts Council England to research and develop two new toolkits to support the understanding and application of the Arts Audience: Insight segmentation model.
The toolkits focus on 'Dinner and a Show' and 'Family and Community Focused' segments. They are designed to help organisations understand the different characteristics of the segments. A number of case studies are used to illustrate how arts organisations have used the toolkits to support their work across a diverse range of audience engagement priorities.
Please contact Alison Edbury alison@andco.uk.com to find out how your organisation can benefit from using the 'Family and Community Focused' toolkit or 'Dinner and a Show' toolkit.