Making an impact
Impact stats - 2012
Young people attracted to theatre by A Night Less Ordinary
12,800 young people who had either never visited a theatre before or had not visited one within the previous 12 months were attracted through A Night Less Ordinary.
Over 200 theatres, arts centres and village halls across England took part in A Night Less Ordinary (ANLO) from February 2009 until March 2011. The scheme, run by Arts Council England set out to test whether theatre attendance by the under 26’s could be increased and sustained if the price of a ticket was removed as a barrier. £2.39 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
&Co Consultants Susan Ingham and Fay Blanchard carried out the young person survey on behalf of Audiences UK as part of the national evaluation report for ANLO.
&Co E-bulletins issued 2011/12
There have been 19 e-bulletins issued since April 2012 direct to subscribers and published on the 'news and views' section of our website. To ensure your organisation's new is included, send alison@andco.uk.com your news and achievements.
Number of participants attending &Co Industry Briefing
22 arts and cultural professionals attended the Arts Audiences: Insight Toolkits Workshop on 22 February 2012. The Industry Briefing provided delegates with the opportunity to gain practical experience in testing out the new toolkits for Dinner and a Show and Family and Community Focused audience segments.
House Lights bookers 2010-2011 from outside the region
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 12 participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, contact our Research Consultant, Susan Ingham, at susan@andco.uk.com.
Venues engaged in ANLO quantitative survey conducted by &Co
&Co conducted the national quantitative evaluation survey for the Arts Council England funded scheme A Night Less Ordinary. The survey targeted people who booked A Night Less Ordinary tickets between the 11 of February 2009 (when the scheme began) up to the end of February 2011. 85 venues/consortia participated in all or some of the quarterly stages of the survey.
Touring schemes surveys
&Co and Cultivate have been contracted by Nottinghamshire County Council to survey audiences for the three rural touring schemes - Centre Stage, Village Ventures and Lincolnshire Rural and Community Touring schemes - covering Leicestershire, Lincolnshire and Nottinghamshire.
We are collecting ticket sales data, carrying out audience surveys and consulting with rural touring Promoters to deliver an analysis of the findings on:
- a socio-demographic profile of audiences
- attendance patterns and frequency of attendance at rural touring events
- feedback from audiences on their perceptions of and attitudes to rural touring schemes and events
- audience experience satisfaction ratings
To find out more about this research project or to find out how &Co can help you with your research and analysis needs, please contact Alison Edbury at alison@andco.uk.com or call 07753 815111.
New toolkits to support audience engagement
During the course of 2011, &Co, All About Audiences and Audiences North East worked together with Arts Council England to research and develop two new toolkits to support the understanding and application of the Arts Audience: Insight segmentation model.
The toolkits focus on 'Dinner and a Show' and 'Family and Community Focused' segments. They are designed to help organisations understand the different characteristics of the segments. A number of case studies are used to illustrate how arts organisations have used the toolkits to support their work across a diverse range of audience engagement priorities.
Please contact Alison Edbury alison@andco.uk.com to find out how your organisation can benefit from using the 'Family and Community Focused' toolkit or 'Dinner and a Show' toolkit.