Making an impact
Impact stats - 2012
% of young people more likely to go to the theatre
Over 200 theatres, arts centres and village halls across England took part in A Night Less Ordinary from February 2009 until March 2011. The scheme set out to test whether theatre attendance by the under 26’s could be increased and sustained if the price of a ticket was removed as a barrier. £2.39 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
&Co Consultants Susan Ingham and Fay Blanchard carried out the young person survey on behalf of Audiences UK as part of thenational evaluation report for ANLO.
Unique visitors to digyorkshire.com October 2012
It’s free and easy to add listings to www.digyorkshire.com using our online submission system.
We aim to publish all listings submitted to us within one working day. Once your listings are on our database, they are then included in our searchable events guide on site and can reach our readership of 11,000 subscribers through our regular e-bulletins, competitions adn social media channels.
Don’t miss out being part of Yorkshire’s most comprehensive online what’s on guide and reaching people who are looking for cultural things to do – sign up today!
new reviewers for www.digyorkshire.com
www.digyorkshire.com is a popular website promoting cultural things to do in Yorkshire. It offers listings, editorial, digital marketing and database services to support arts, cultural and heritage organisations reach their audiences.
We’re looking for new writers to review live music, food and drink, literature. If you’re interested to develop your writing talent and promote what’s going culturally across the Yorkshire region, then please contact alison@andco.uk.com.
Number of live audience survey projects 2012
&Co is currently supporting 11 performing arts and visual arts organisations across Yorkshire and the North East with their audience research needs.
&Co’s Associate Consultants are expert in providing cultural organisations with valuable insights into audience attitudes and behaviours through qualitative and quantitative research, market analysis by using techniques including mapping, profiling, benchmarking and service design.
For more information, contact Associate Consultant, Susan Ingham, at susan@andco.uk.com or Director, Alison Edbury atalison@andco.uk.com
No.of APRs produced for &Co clients since April 2011
Arts Council England commissioned CACI to create a system for the production of Area Profile Reports, to assist Arts Council England funded clients in marketing planning. These can cover drive-time or other defined areas, such as distance from a central point or a local authority boundary. The information used in the reports is derived from CACI, BMRB International’s Target Group Index and the 2001 Census of Population for England & Wales and for Scotland.
&Co can provide cultural clients with Area Profile Reports tailored to their individual needs. Contact Susan Ingham at susan@andco.uk.com for further information.
Number of Twitter followers for @digyorkshire.com
Join our growing group of followers @digyorkshirecom. We'll keep you in touch with all things cultural and let you know when there are arts and cultural goodies going free www.digyorkshire.com
Alternatively find out what's going on in Yorkshire direct from digyorkshire – register today!
House Lights bookers 2010-2011 from outside the region
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 12 participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, contact our Research Consultant, Susan Ingham, at susan@andco.uk.com.