Making an impact
Impact stats - 2012
Venues engaged in ANLO quantitative survey conducted by &Co
&Co conducted the national quantitative evaluation survey for the Arts Council England funded scheme A Night Less Ordinary. The survey targeted people who booked A Night Less Ordinary tickets between the 11 of February 2009 (when the scheme began) up to the end of February 2011. 85 venues/consortia participated in all or some of the quarterly stages of the survey.
Number of tickets sold by House Lights venues in 2010-2011
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 14participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, contact our Research Consultant, Susan Ingham, at susan@andco.uk.com.
Number of Twitter followers for @digyorkshire.com
Join our growing group of followers @digyorkshirecom. We'll keep you in touch with all things cultural and let you know when there are arts and cultural goodies going free www.digyorkshire.com
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&Co E-bulletins issued 2011/12
There have been 19 e-bulletins issued since April 2012 direct to subscribers and published on the 'news and views' section of our website. To ensure your organisation's new is included, send alison@andco.uk.com your news and achievements.
House Lights bookers 2010-2011 from outside the region
House Lights is our successful theatre benchmarking group, which is currently in its fifth year. The group, of 12 participating theatre venues, works to develop a clear understanding of their current and potential audiences.
For more information, contact our Research Consultant, Susan Ingham, at susan@andco.uk.com.
Young people attracted to theatre by A Night Less Ordinary
12,800 young people who had either never visited a theatre before or had not visited one within the previous 12 months were attracted through A Night Less Ordinary.
Over 200 theatres, arts centres and village halls across England took part in A Night Less Ordinary (ANLO) from February 2009 until March 2011. The scheme, run by Arts Council England set out to test whether theatre attendance by the under 26’s could be increased and sustained if the price of a ticket was removed as a barrier. £2.39 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
&Co Consultants Susan Ingham and Fay Blanchard carried out the young person survey on behalf of Audiences UK as part of the national evaluation report for ANLO.
Number of live audience survey projects 2012
&Co is currently supporting 11 performing arts and visual arts organisations across Yorkshire and the North East with their audience research needs.
&Co’s Associate Consultants are expert in providing cultural organisations with valuable insights into audience attitudes and behaviours through qualitative and quantitative research, market analysis by using techniques including mapping, profiling, benchmarking and service design.
For more information, contact Associate Consultant, Susan Ingham, at susan@andco.uk.com or Director, Alison Edbury atalison@andco.uk.com