Making an impact
Impact stats - July 2012
% of young people more likely to go to the theatre
Over 200 theatres, arts centres and village halls across England took part in A Night Less Ordinary from February 2009 until March 2011. The scheme set out to test whether theatre attendance by the under 26’s could be increased and sustained if the price of a ticket was removed as a barrier. £2.39 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
&Co Consultants Susan Ingham and Fay Blanchard carried out the young person survey on behalf of Audiences UK as part of thenational evaluation report for ANLO.
Young people attracted to theatre by A Night Less Ordinary
12,800 young people who had either never visited a theatre before or had not visited one within the previous 12 months were attracted through A Night Less Ordinary.
Over 200 theatres, arts centres and village halls across England took part in A Night Less Ordinary (ANLO) from February 2009 until March 2011. The scheme, run by Arts Council England set out to test whether theatre attendance by the under 26’s could be increased and sustained if the price of a ticket was removed as a barrier. £2.39 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
&Co Consultants Susan Ingham and Fay Blanchard carried out the young person survey on behalf of Audiences UK as part of the national evaluation report for ANLO.