&Co Communicate’s Info Direct has proved so popular with clients and print recipients alike that the service is now being expanded with immediate effect.
Info Direct enables arts and cultural organisations to have total control over their print distribution process. With pre-defined budgets and quantity limits for each leaflet, clients can set a financial cap on their campaign.
Info Direct’s unique online ordering system also enables print recipients, such as Tourist Information Centres, B&Bs etc to order the exact quantity of leaflets they need, removing any wastage.
As a result, those ordering print receive all materials free of charge with a delivery time of just five working days. Clients are also able to track who has ordered their print materials and gain in-depth market insights unavailable through conventional print distribution.
The system, which was pioneered in Yorkshire in 2009, was originally created to assist arts and cultural organisations wanting to place their promotional materials in tourist information centres, but it received such interest from other parties that the system was soon expanded to include accommodation providers and those in the wider tourism industry.
The latest expansion will now be available to customers from across the UK, using the same unique online sales and ordering platform.
Tony Mackinnon, &Co Communicate Director, said:
“After conducting the pilot, it is fantastic that Info Direct has received such interest that we are now able to roll the system out across the UK and enable more arts and cultural organisations to cut their print costs using our unique system.
“In this time of budgetary cuts it has never been more important for arts and cultural organisations to ensure that all marketing activity is cost-effective, making as much impact as possible and our Info Direct service not only helps to reduce wastage, but also allows organisations to closely monitor the success of their print.
“We are proud that this system was pioneered in Yorkshire by &Co and we know that it will have a fantastic positive effect on many cultural businesses across the UK as it is rolled out nationally.”
Visit the Info Direct section of our website to find out more.
News
In this time of budgetary cuts it has never been more important for arts and cultural organisations to ensure that all marketing activity is cost-effective
&Co's Info Direct now available nationally
Our News
01 September 2010
