Lorraine rounds up the AMA Conference 2010
29 July 2010
Pulling Power was the theme of this year’s Arts Marketing Association conference, hosted in Leeds last week by our very own Royal Armouries. And what brilliant hosts they were.
Jokes about dating skills aside (and there were many!) the focus was on social marketing, with four keynote sessions and 10 seminars exploring the latest approaches to audience engagement and building social networks.
Mark Earl’s opening keynote set the tone, encouraging arts organisations to really think about how they can put the “social” into their marketing. This ran throughout the conference, pointing to the idea that it’s really all about being honest and transparent with audiences, inviting them in to your world, creating social spaces to interact with you and, crucially, with each other. A particularly inspiring speech by Shelley Bernstein from the Brooklyn Museum summed it up nicely: visitor voice + staff voice + institutional voice = social network is well.
This thinking coupled with an outline of some great tools and ideas to bring it to life made for an extremely interesting and useful two days. We certainly got a lot out of it and if you went along (or followed the event on Twitter at #ama10) we hope you did too.
As the official social sponsors for the conference, the &Co team were there to make sure the 500+ delegates could network well into the evening and beyond. What would a conference about social networks be if you couldn’t put some of that thinking into practice with your peers?! It was great to see so many of our friends, old and new, so thanks if you came along.
We’d love to hear your thoughts on the conference, whether you were there or not, so tell us what really made you think - send us a tweet @andcouk.