Digital Marketing and Database Services
digyorkshire.com
www.digyorkshire.com is a popular what’s on site promoting cultural things to do in Yorkshire. It offers listings, editorial, digital marketing and database services to support arts, cultural and heritage organisations reach their audiences. There are 11,500+ subscribers to digyorkshire, all of whom have a great appetite for arts, culture and heritage events or activities.
Cultural reviewers
We've got a growing team of over 20 writers who are out and about across Yorkshire bringing digyorkshire.com visitors a wide range of previews, reviews and interviews. Find out a bit more about who's who and put some names to faces. If you've got an event that you'd like us to review then just get in touch via info@digyorkshire.com
Event listings
To reach audiences online with all your events information it's free and easy to add listings to digyorkshire.com using our online submission system – just click here to get started. We aim to publish all listings submitted to us within one working day.
Once your listings are on our database, they are then included in our searchable events guide on site. A selection of events relevant to subscribers’ artform preferences is also included in a weekly e-bulletin that reaches 11,500+ subscribers.
Premium listings
digyorkshire.com can also help you raise the profile of your cultural events and make sure that it stands out from the crowd through our Premium Listings service. When people browsing digyorkshire.com search for events by artform, location or keyword, Premium Listings rise to the top of the relevant search results. They also have a small thumbnail picture and brief introduction to enhance their profile.
You can select individual events to upgrade, or you can upgrade your digyorkshire.com account so that any event you submit in the next 12 months is automatically set as premium listing.
Banner advertising
digyorkshire.com's Banner Advertising facility enables you to strategically position your advert on the site according to the area of art form interest. You can spread it over as many pages as you’d like and choose between the leaderboard and skyscraper positions.
Banner advert campaigns can be tailored to all budgets and organisations. Banners are sold by number of page views in batches of 500, so you only pay when one of our readers is shown your advert. We also offer a banner design service – just get in touch for details.
Social media channels
digyorkshire.com has a growing number of over 10,000 followers on our very active social media channels. All Premium Listings and events promoted via our e-lists database service are guaranteed to be shared across our Twitter, Facebook and Pinterest pages along with randomly chosen digyorkshire.com events to help our customers to share their events with even more people.
If you have a specifc social media campaign you'd like our followers to hear about then get in touch and we can work with you to create and deliver an engaging campaign.
Database Services
Are you interested in developing new products and services? Developing new audiences? Understanding your customers needs? digyorkshire.com e-contact lists are available for sale to clients who are interested in directly targeting cultural consumers via online marketing campaigns. digyorkshire.com e-contact lists are an easy and cost effective way to reach new and existing audiences.
Marketeers have found their best results with e-mail marketing are tightly coupled with how well they customise content. Using our e-contact lists you can personalise and target your messages to communicate directly with your audience and give them a reason to read, click, link and listen.
We can build a list of cultural consumers to match either the artform interest of your event, the regional location it takes place in or to the specific requirements of your budget. The price per name is 0.19p and there is a £20 administration fee for each list + VAT.
Case Study
Find our more about how Music in the Round reached new audiences and increased their ticket sales with the help of our database service.
e-campaign design
We can help you in designing and distributing your e-campaigns via www.digyorkshire.com or you can simply purchase the e-contacts lists to produce and deliver your campaign yourself.
Contact Jane Wood for more information or a free quotation tailored to you specific requirements, email jane@andco.uk.com
&Co has given us the opportunity to reach a new audience in a cost effective way and we’ve seen an increase in sales using digyorkshire.com database services. Marty Mills, Marketing Manager Music in the Round