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  1. March 2012

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      What Does Digital Offer?: Symposium for Cultural Leaders

      30 Mar 2012

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  2. February 2012

    1. Family and community focused segment illustration by Alison Sham

      Industry Briefing - Arts Audiences: Insight Toolkits Workshop

      22 Feb 2012

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  3. June 2011

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      Where next? Business survival for the arts

      23 Jun 2011

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Family and community focused segment illustration by Alison Sham

Industry Briefing - Arts Audiences: Insight Toolkits Workshop

22 February 2012 14:00 - 17:30

This event is free to &Co Members and cultural organisations based in the Yorkshire and Humber region.

This workshop is the culmination of the Arts Nation North pilot programme and will introduce you to two new toolkits designed to support arts and cultural organisations wishing to engage with two of the key Arts Audiences: Insight (AAI) segments:

  • Family and Community Focused
  • Dinner and a Show

Event Content

This is an opportunity to find out about the two new Arts Council England funded toolkits in detail.  Interactive sessions will provide opportunities to apply the research and learning to your own organisation, plus you’ll be able to pick up your own complimentary copy of the updated publication Arts Audiences: Insight.  This event will be delivered by Alison O’Hara, Chief Executive, Audiences North East and Alison Edbury, Chief Executive, &Co.

Background

The toolkits are the result of an Arts Nation North collaborative project delivered by the three northern audience development agencies: All About Audiences, &Co and Audiences North East (ANE).

This pilot programme had two interconnecting objectives:

1) Development of toolkits for Dinner and a Show and Family and Community Focused audience segments, to enable effective targeting of these two segments within the Arts Nation project.

2) Design and delivery of pilot engagement projects with arts organisations across the North of England. These explored a variety of approaches to engaging the two segments across different artforms and areas, and laid the groundwork for raising awareness of Arts Nation amongst the cultural sector.

Who Should Attend

This workshop will be useful for Communications, Marketing, Audience Development and Front of House staff.

Where and When

Wednesday 22 February 2012, 2.00pm – 5.30pm (refreshments included), The Round Foundry Media Centre, Leeds

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Terms & Conditions

Co reserves the right to change the date, speakers, venue and content for this event.

Cancellation policy:

Delegates who do not cancel by 12pm on Monday 20 February  2012 will incur a charge is £20). Also for non-attendance on the day the above cancellation charges will apply.

The reason for this charge is that even free places represent a financial cost, including (but not limited to catering, the production of delegate packs and administrative time). If a place is not taken up at an event, this is a place that could have been filled by another delegate.

Interested in training?